Huge balloons + crowds = Macy's Balloon Inflation Event.
We got there around 5:00PM and there were already so many people even though the event does not end until 10:00 PM.
If you want to see the balloons actually being inflated, I suggest you go there before 4:00 PM because they were pretty much all blown up by the time we got there. It was fun and exciting to get a preview of the Thanksgiving parade. Just for the heads up, if you are planning to go there next year, you would probably want to get there way earlier than 5:00 PM if you don't want to fight the crowd.